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Fujifilm GFX 100S

How does the 10-year-old Canon 5D Mark III compare with a modern Fuji GFX 100S medium format mirrorless camera?

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The Canon 5D Mark III marks its 10th birthday this year. It doesn’t feel like it’s been anywhere near that long to me. Of course, the last couple of years have all kinda blurred into a single long month for most of us. But nope, 10 years old it is this month, having been released in March 2012. But how does this ancient DSLR stand up to today’s technology?

Well, photographer Zach Sutton at LensRentals decided to find out and see how it compared to a modern medium format mirrorless camera. Specifically, the Fuji GFX 100S. Camera tech has come a long way in the last decade, so you’d think the difference would be pretty big, right? Well, it might be a little more subtle than you think. At least on the web.

Medium format comes with a double-edged sword you need to know about before you buy

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Now that digital medium format is approaching and even beating high-end DSLRs and mirrorless cameras on price, more people are considering making the switch. One of the things to take into account, though, is that the larger you make your sensor, the shallower your depth of field becomes relative to your field of view.

In this video, Mark Denney talks about this problem for landscape photography since switching to the Fuji GFX 100S. He also busts a few of the myths that are typically touted as reasons against buying into medium-format that are no longer really relevant with as small as medium format cameras have started to become.

Fujifilm reveals “the truth” about GFX 100S leaks in this brilliant ad

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Plenty of Fujifilm gear has leaked over the years: from instant cameras to medium format. Most recently, we saw the now announced GFX 100S appear online – but did it really leak? In this brilliant and hilarious ad, Fuji tells us “the truth” about how the company’s latest medium format camera got to leak days ahead of the announcement.

Fuji’s $5,999 medium format GFX 100S has now been officially announced

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Fujifilm has now officially announced the new GFX 100S, and it has indeed been released at the $5,999 price tag rumoured earlier this month. Given yesterday’s release of the Sony A1 at $6,499, this seems an extremely reasonable price for what you’re getting. Of course, medium format lenses are a tad more expensive.

Development for the camera was announced back in 2018, and there’s been quite a bit of speculation about what it might offer. Today’s announcement, however, puts all those rumours and speculation to rest.

Images of Fuji’s new GF80mm, XF27mm and XF70-300mm lenses leak ahead of official announcement

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Fujifilm has announced that their upcoming Fujifilm X Summit is happening on January 27th at 1pm GMT. At the X Summit, Fuji is expected to announce their new 102-megapixel Fujifilm GFX100S camera, along with three new lenses; the GF80mm, XF70mm and XF70-300mm.

There hasn’t been a whole lot of info leaked about any of the upcoming announcements yet, and while I haven’t seen any real photos of the camera leaked, Nokishita has leaked images of the three impending lenses.

Fuji’s GFX 100S announcement coming on January 27th? Price expected to be $5,999

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There isn’t a lot of information on this one yet, but Fujifilm is expected to possibly be making an announcement on January 27th for the new Fuji GFX 100S. Probably the most surprising thing about it, though, will be the price, which is anticipated to be a relatively measly $5,999 – putting it well into high end DSLR/mirrorless pricing territory.

The camera, which has been long in the making, will feature a medium format 102-megapixel back-side illuminated sensor and phase detection autofocus. It appears that any suggestions that a shrunken down GFX 100R might lose IBIS may also turn out to be false.

First photos of the Fujifilm GFX 100S rear show 3-way tilt screen and no D-Pad

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There hasn’t been a lot of information about the Fujifilm GFX 100S yet, but some photos have been discovered on Instagram. They were actually posted to Instagram back in October 2018 by gao3366, but nobody seems to have noticed them until they were sent to Fuji Rumors.

The four images were posted as a single Instagram post, so you’ll have to flick through them in the embed, but they show the GFX 100S from the front, top, rear and side views, being held in a hand to give you a sense of overall scale.

Fujifilm’s “affordable medium format” GFX 50R announced, along with development of 100MP GFX 100S

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After plenty of rumors about the affordable and compact Fujifilm GFX 50R and the 100MP GFX 100S, now it’s official: Fujifilm has launched the GFX 50R for preorders and announced the development of the GFX 100S. The GFX 50R retails for $4,500, which isn’t exactly a pocket change, but it’s still $1,350 cheaper than the Fujifilm GFX 50S.

Fujifilm to announce development of new 100MP GFX 100S medium format mirrorless camera on September 25th

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Well, I had a feeling this one might be coming. With anticipated price drop on the GFX 50S and rumours of slightly more budget-friendly GFX 50R, a new 100MP body was almost certainly on the cards. Now, according to Fuji Rumors, the Fuji GFX 100S will be announced on September 25th during the press briefing at Photokina 2018. Or at least, they’ll be announcing the development of it.

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