If you’re a Fuji shooter (or even if you’re not) that was hoping they’d one day go full frame, then your dreams just got crushed. In an interview by DPReview at this year’s Photokina, with Fujifilm General Manager, Toshihisa Iida, they were told in no uncertain terms that Fujifilm will not be going full frame.
Well, this is a pleasant surprise that’s going to make a lot of Fuji shooters very happy. Particularly those with the GFX 50S. Phase One has teamed up with Fuji to offer support for all Fuji models, including Fujifilm Film Simulations, and tethered support for a bunch of Fuji camera models.
Fujifilm has announced the latest addition to its instant camera family. The Fujifilm Instax Square SQ20 is coming to replace the Instax Square SQ10, which was released last year. Just like its predecessor, it’s an analog-digital hybrid. But along with other improvements, it packs an interesting innovation for an instant camera: video shooting.
Well, I had a feeling this one might be coming. With anticipated price drop on the GFX 50S and rumours of slightly more budget-friendly GFX 50R, a new 100MP body was almost certainly on the cards. Now, according to Fuji Rumors, the Fuji GFX 100S will be announced on September 25th during the press briefing at Photokina 2018. Or at least, they’ll be announcing the development of it.
It’s being reported by Fuji Rumors that the Fuji press event coming before Photokina opens up will be to announce a new medium format camera. The GFX 50R has been rumoured for a while now, but it seems that it’s finally coming. And it’s coming on September 25th – not the 23rd as many have been reporting.
With all of the big mirrorless announcements lately from Nikon and Canon, it’s easy to forget that Fuji were expected to also announce a new camera this week. Fuji X-T3 rumours have been floating around since at least July, but now it’s finally here. And, on paper, it seems like it’s everything we hoped it would be.
When photos of the Fujifilm X-T3 have leaked, we didn’t have too much info about what’s hiding on the inside. But now, the specs have leaked as well and we get to see a pretty detailed list of features. Compared to its predecessor, the X-T3 will have improved video and continuous shooting capabilities, along with better battery life. So let’s dive in and see what Fujifilm brings you in the new mirrorless camera.
There is little doubt that mirrorless is the big thing currently happening in photography. Even Nikon and Canon are finally starting to seriously (we hope) make the switch. One of the main names in mirrorless, Fujifilm, seems to be struggling to cope with the demand. So, they’re expanding their Taiwa factory in Japan to increase production.