Fujifilm has introduced Instax Pal, its latest instant-digital camera hybrid. It’s as tiny as a keychain, it looks adorable and offers tons of options to play with. However, it’s separated it from the printer, making everything unnecessarily complicated. You need your phone and a dedicated Instax printer to get a tangible batch of your favorite snaps.
Fuji has announced the new Fuji GFX100 II (buy here). Surprisingly, it’s a whole $2,500 cheaper than its predecessor while sporting a number of improvements. Boasting a newly revamped 102-megapixel sensor, it shoots 4K60p as well as 8K30p video.
The Fuji GFX100 (buy here) successor adds AI-based autofocus, with the same sort of subject detection and tracking we’ve seen in the Fuji X-H2S (buy here). It also includes native Frame.io integration for easy cloud backups while you shoot.
Fujifilm has released a new line of branded merch that isn’t cameras, lenses or actual photography gear. The new line is branded patches (buy here). Yes, patches, embroidered tags that you can sew onto your clothes, camera bags or wherever.
The patches each represent a different brand of digital film emulations. Eternia, Astia, Sepia, Classic Chrome, Classic Neg, Velvia, Provia, Mono Standard, Acros, Pro Neg Standard and Pro Neg High are all included in the lineup.
The bigger, the better, right? Well, not always. Photographer Robin Wong shares his take on why there is quite a bit of merit in smaller cameras and lenses. In fact, if you look at Robin’s Youtube channel, it is almost dedicated to small cameras.
And while Robin shoots a little bit of street photography, where small cameras shine, the bulk of his portfolio is Events, Stage, Wedding, and Food photography. So I got curious.
Fujifilm has announced the new Fujifilm X-S20 mirrorless camera (buy here) at the Fuji X Summit in Bangkok, Thailand. It offers a small, lightweight form factor similar to that of its predecessor, the Fujifilm X-S10 (buy here), announced in 2020 but comes with some new tricks. It shoots 6.2K 30p video, streams 4K 60p natively over USB and comes with an AI-based subject-detection autofocus system.
It features a 26.1-megapixel X-Trans CMOS 4 sensor, with a high-speed X-Processor 5 imaging processing engine. Fujifilm says this lets you create high-quality images with lower power consumption than the X-S10. So, at least in theory, your batteries should last longer. It includes 19 different Film Simulation modes, including “Nostalgic Neg”, with high saturation and soft tones.
Notices of shortages and delays come from camera and lens manufacturers with alarming regularity these days. This time, it’s Fuji’s turn. Fuji has a history of this that started long before the pandemic. The Fujifilm X-T2 caused the company to be surprised by “overwhelming demand”, and it’s happening again with Fujifilm X-T5 (buy here). It was still quite an uncommon occurrence in 2016, but not so much anymore.
The company isn’t blaming the silicone shortage, supply chain problems or logistics issues. They’re blaming their customers. Those pesky customers just find the Fujifilm X-T5 just too irresistible, and orders “have greatly exceeded our expectations”. The notice affects both black and silver X-T5 body-only (buy here) and the black kit with the 18-55mm f/2.8-4 R LM OIS lens (buy here).
One of the big announcements from Adobe at NAB 2023 is the addition of photography to their Frame.io cloud collaboration platform. While Frame.io has been used for collaborating on video products for a while now, photography is a new genre for the system. We stopped by the booth while were at the show to chat with Michael Cioni, Senior Director of Global Innovation at Adobe to learn more about it.
While still in its early days, it already looks quite impressive and it’s even supported natively by Fujifilm X series cameras. Adobe’s goal with this new photography workflow is to essentially eliminate memory cards, and allow direct remote storage straight from your camera to the cloud.
Have you ever wanted to discover the manufacturing process behind your beloved camera gear? A factory like this is not a place you can simply walk into. But thankfully, some virtual tours and videos take us behind the scenes and let us learn more about the process.
Such as this Fujifilm factory tour. In this video, the employees take you behind the scenes of making your favorite Fuji cameras and lenses, and other equipment produced in the company’s factory in Japan.
At the beginning of the year, Fujifilm posted a new year announcement video stating that Fuji’s X summit and Fujikina had been scheduled for April of this year. Now, though, there are a couple of reports coming out that the events have been cancelled. FujiRumors says that a “trusted source” has told them that it is no longer going ahead. There’s been no official word from Fuji yet, although that may never come.
Exactly what was planned to be announced at the Fuji X Summit event is unknown, but there has been some speculation about what it might be. Could we be seeing a new sports-oriented GFX camera? New firmware to add major new functionality to older devices? Well, we still might find out next month.
Fujifilm has just announced Instax Mini 12, the latest addition to its family of instant cameras. It comes as a successor to the Mini 11, launched in 2020. While they don’t differ too much, the Mini 12 brings a new look, as well as new and more intuitive zooming. It lets you twist the lens to zoom, bringing you a bit closer to the feel of using your DSLR or mirrorless camera.