Digital medium format cameras hit the market in 1992, with Leaf’s release of the DCB. At the time, this 4mp back launched what would be a tremendous resurgence of medium format photography, primarily within commercial and portrait markets. But why? These systems cost anywhere from 4-10 times what flagship DSLRs cost. Are they really that much better?
Well, this is an interesting little update for the Fujifilm GFX 50S. A new firmware adds a 35mm “full frame” crop mode to its capabilities. It also adds focus bracketing up to 999 frames for those macro users forced into shallow depth of field. And lastly, it adds some more compatibility for the H Mount Adapter G, which lets you use Hasselblad H Mount lenses on the GFX 50S.
Fujifilm have today announced two new X-Series cameras, the X100F and X-T20, along with a new XF 50mm f/2 R WR lens. The X100F represents the fourth generation in the X100 series and comes with the 24.3MP sensor found in the higher end X-Pro2 and X-T2 cameras. The X-T20 also comes with the 24.3MP sensor and shoots 4K video. The X100, however, is limited to only 1080p.
Fuji have also given up the price for their new medium format GFX camera. At $6,499 for the body alone, it’s certainly not a cheap camera. Compared to its nearest neighbour, though, the Hasselblad X1D, there’s a rather substantial difference. On paper, there’s very little difference between the two, although there are a couple of big ones for some potential buyers.
Fujifilm seem to be going all out on the GFX hype, presenting us with a slew of videos. The first started in September with the initial announcement. We saw a few more new ones last week showing off its capabilities, and now they’ve released seven more. This time around, there seems to be a bit more of a focus on landscapes and commercial work.
So, in no particular order of preference we meet, Victor Liu, Minoru Kobayashi, Luciano Romano, Romeo Balancourt, Per-Anders Jörgensen, Ivan Joshua and Gary Heery. Each of them takes us through a typical shoot using the GFX. It seems that the mirrorless medium format camera could potentially offer some very stiff competition to higher end DSLRs as a daily workhorse.
Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.
Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.
Fuji’s GFX 50S medium format camera got a lot of attention when it was announced at Photokina in September. But, it was also still shrouded in quite a lot of mystery. They wouldn’t let us have a look at it outside of its glass cabinet, and certainly not test it out. Even the official GFX page on the FUji website doesn’t really have a whole lot of information now.
We know it’s medium format, mirrorless, has a 43.8 x 32.9mm 51.4MP sensor and will have an array of impressive looking lenses available. We also know that there’s a vertical grip available for it, for those that shoot portrait orientation often. Fuji have been teasing us with some videos, though. The first two appeared in September during the GFX announcement, but several more we released just a few days ago.
Here is something interesting that is coming from this year’s photokina. Fuji just announced the GFX 50S. It is a medium format camera with a sensor that is 70% larger than a full frame DSLR.
The sensor for this new camera is a G Format 43.8 x 32.9mm sensor, and it will shoot in the following aspect ratios: 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The processor will be a new X-Processor Pro (I don’t even know what that means yet). Since this is a mirrorless medium format fuji were able to create a short flange of just 26.7mm (sensor to lens distance) to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.