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Fuji 400h

Fujifilm abandons PRO 400H film in both 35mm and 120 formats

Jan 15, 2021 by John Aldred 4 Comments
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Fujifilm has announced that it is ending production of both 35mm and 120 format versions of its PRO 400H colour negative film. In a notice posted to the Fujifilm website, Fuji says that it has become “increasingly difficult to procure the raw materials needed to produce PRO 400H”, so they’ve decided to drop it. It appears that in this case, they’re not just ending it because they can, but because of real logistical issues.

Fujifilm does say that they expect to be able to allocate stock until the end of 2021, but that its production has ended effective immediately. What’s available during the course of this year will be the last of it. So, if this is a particular favourite of yours, it’s probably worth stocking up while you still can.

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How exposure affects film

Apr 4, 2016 by Carmencita Film Lab 2 Comments
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OK, so for a while we’ve been wanting to explain a couple of film technicalities that we’re pretty sure will change many people’s understanding of film and exposure.

Alright, take a deep breath ‘cause this stuff is easy but sometimes difficult to explain in written communication.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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