If you want to get soft flattering light, you would need to diffuse it. This video by Todd Blankenship, covers three ways to diffuse your point light source.
Of course, the first thing that Todd does is showing you how not to diffuse your light. As you may have guessed, simply throwing some baking paper on a light source will not diffuse it. If you clip the backing paper directly to the diffuser it just does not make your light source bigger.
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