Last week I took a gamble on the idea of quality over quantity. My Instagram was sitting at 6.6k followers, a number I’ve worked my butt off for.
To my frustration, I realized that my girlfriend was getting double my likes at a third of my following. After some more routing around, friends of mine were all getting 2,3 sometimes even 4 or 5 times my amount of likes with similar followers or less.
It’s not the likes that are important, but the engagement.