Instagram has a tendency to make places ‘trend’. This makes global locations become inundated with tourists. Sometimes it’s cool, but sometimes this is to the detriment to the local community. Let’s look at what’s going on at Hallstatt as an example.
Hallstatt, Austria, is a very small town, virtually free of traffic, and with minimal facilities, and about 778 inhabitants. The town has featured recently in Frozen as Arendelle. It is not surprising, then, that it’s seeing a higher flux of visitors than usual. The estimated number of tourists is 1,000,000 yearly. That is an incredible number compared to that local population of 778. They are literally drowning in visitors. Many doing so ‘for the gram.’