It’s not surprising when camera companies hire photographers to pitch their products. But photographers have also been enlisted to sell other types of products; the result of Madison Avenue trying to romanticize the occupation, even though the reality often fails to meet the expectation. Nowadays photographers are more likely to spend the majority of their time sitting at a desk in post processing, or trying to collect on invoices that are 6 months past due.
Nevertheless, we’ve seen a number of companies in a variety of industries employ photographers in their ad campaigns in the past few years, spanning the gamut from the old living icons to the newest generation of light chasers.
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