The Content Authenticity Initiative (CAI), launched in 2019 as a collaboration between Adobe, Twitter and the New York Times, looks like it might finally be making some visible progress. The initial goals to help provide authenticity in images shared online, particularly when it comes to social media, appear to be coming to some kind of early fruition.
Adobe has already shown some technology for preventing the manipulation of images. But a new article on the NYT R&D website shows how they’re fighting misinformation on social media where photographs are misused. For example, claiming that a photograph of a McDonald’s that burned down in a 2016 grease fire was something caused by rioters in 2020.