If you have not seen Spike Jonze’s ‘Welcome Home’ ad for the Homepod, you must be living under a rock. Let me fill you in. In the ad, dancer FKA twigs realizes that her home can expand and contract to match her dance moves. It is a visual candy.

The big excitement about the clip comes from the fact that 99% of the clip is not done in a computer, it’s done in camera, by actually creating a real-life sized expanding house (or at least parts of it).

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