A few weeks ago, Chase Jarvis explained about “the other 50%“. Creating and sharing stuff is only half of what you need to do. The other 50% is the other stuff you do. The hard work that goes into making yourself known, that people rarely speak about. He told us what it is we need to do, but he didn’t go much into how we should go about doing it.

Naturally, it created a lot of questions. So, in this video, Chase answers those questions plainly and simply. Some of the answers may seem obvious if you’ve been doing this for a little while. For those that are completely new to setting up in photography as a business, though, it’s very valuable information.

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Using social media to promote our work and try to pick up clients is just the way things are today. Too many, though, aren’t seeing the return they’d been hoping for. They’re not seeing the interaction and community of their peers, and they don’t know why. They believe that simply creating it and posting it is all you need to do. Build it and they will come, right?

Well, not exactly. Photographer Chase Jarvis received this question recently. “How do I network? I put my stuff out there on social media, but no one is engaging. How do I build people into my community?” Questions on this theme are something he receives regularly. So, he finally weighed in with his thoughts on the matter. The short version? Do the work. You’ll only get out of it what you put in.

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