Sony has announced an acceleration of its carbon neutrality goal, bringing its goal of carbon neutrality throughout its entire value chain forward by ten years from 2050 to 2040. As a member of the RE100 initiative, Sony’s other goal is to achieve 100% of its power from renewable energy, becoming carbon neutral in its own operations. This is also being sped up by a decade, bringing the date forward from 2040 to 2030.

This isn’t a new effort and Sony says they’ve been pursuing environmental principles of responsibility and contribution since the early 1990s. In 2010, the company announced “Road to Zero”, a long-term plan to achieve carbon neutrality throughout Sony’s entire chain, including suppliers and logistics. Bringing both goals forward by a decade is going to be a significant challenge, but Sony seems determined.

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