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Is VERO the solution to the Instagram problem?

Oct 15, 2022 by David Williams 2 Comments
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It’s fair to say that almost all Instagram users are peeved at the crazy drop in engagement lately. If this was the only concern we had, I guess we’d stick with the program and find a solution, but it isn’t. The other major curveball that flew in at us is that the photo-sharing app is now apparently focused on anything but photos. Reels, videos, and ads are flooding our feeds, and countless photographers are voting with their feet and starting to build a presence on VERO in Peter McKinnon’s wake. He has put out two YouTube videos to encourage people over to VERO in the past month, which can be found here and here. Now, I’m a big fan of Peter and his achievements, but let’s look at this in the most entertaining way possible: a fight!

VERO is built around being ‘True Social.’ They proudly state that they’re ad-free and algorithm-free. This is where Instagram started, and users are calling for a chronological feed to be brought back as standard, replacing the algorithm-driven feed we have now. There is a way to achieve this, but it requires some tapping around. Let’s give VERO a point for this.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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