‘Please I need your help fast.’ Gosh, that’s a fairly desperate title for an email. Normally I’d delete that sort of missive as being a scam, but as it came through the Photocritic helpdesk the chances were that a student might’ve been a little overwrought.

It turns out that the email wasn’t from a student, although the sender could probably benefit from signing up for the school. And without wishing to belittle the sender, if you can wade through the hyperbole of desperation, it’s probably worth unpicking. I think there’s a great deal woven into the letter that people wanting to seek advice can learn from it.

I’ve redacted the sender’s name, but otherwise this is the email as I received it:

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