Back in January, Canon Italia posted a photo without credit (and shot on a Fuji) on their Instagram and Facebook. The response from the community was fierce, and Canon’s response only made things worse. Now Elia Locardi, the photographer behind the original photo, has decided to take the case to court.
Earlier we posted about an image that Canon Italia had shared to their Facebook page and Instagram. An image not only shot on a camera that wasn’t a Canon (it was a Fuji X-T1), but a composite based on a stolen photograph created by Elia Locardi. At least, that’s the way that anybody with a pair of eyes sees it.
Canon Italia, though, seems to think that it’s a similar but entirely different image that wasn’t even shot at the same time of year. And that it was shot with a Canon 1D Mark IV. Well, that’s what their response on Facebook says, anyway.
Well, this is awkward. Canon has recently posted an image on a few of their social media accounts. The first thing to notice is that they didn’t give credits to the photographer in either of the posts. But guys from FStoppers discovered more. First, the image is a composite. And second, one of the photos used for it was actually shot on a Fujifilm X-T1.