The Blackmagic Pocket Cinema Camera 4K made some pretty big waves when it was announced last year. And given its current high demand, there seems to be no shortage of customers for such a low budget camera. Especially one with such capability. So, it’s not much of a surprise that other manufacturers want to muscle in on that market.

Z-Cam is one such company. They’ve just announced their new E2C camera. A 4K cinema camera, which may very well be the smallest and least expensive on the market right now. And while it doesn’t shoot ProRes or raw video (yet?) it does look like a fairly impressive unit for the price.

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