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Olympus Goes After DSLRs Where it Hurts Most in Its Mocumentary DSL-ARM Campaign

May 20, 2015 by Liron Samuels 1 Comment
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DSLR cameras have their fair share of advantages and disadvantages over their smaller rivals, but at the end of a long shooting day there’s one difference than lingers on – the weight.

The size and weight of a DSLR might feel right for those who shoot with long lenses or have big hands, but usually it’s just the price one has to pay to enjoy the benefits DSLRs have to offer.

With mirrorless cameras gaining popularity, the weight issue has become more important and an increasing number of photographers are deciding to compromise somewhat in certain parameters in exchange for a lightweight system.

Obviously Olympus won’t advertise the OM-D EM-5 Mark II’s shortcomings, but it created an entire (hilarious) mocumentary campaign around DSLR shooters suffering from the DSL-ARM syndrome, where the arm carrying the heavy camera becomes longer than the other arm.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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