After rolling it out for Instagram Live, Instagram is now testing a dedicated fundraising feature on the platform. Users in the UK, Ireland, and the US can now host fundraisers for their small business, for a friend, or for any other personal cause.
Most of us have been stuck at home for weeks and most of our lives have moved online. And as expected, I’ve never seen as many live streams on Instagram as I have over the past two months. But you can now do more with your live stream – Instagram now lets you host a fundraiser and directly donate to a cause you care about.