The next case in a seemingly never ending list of bills aimed at limiting photographers’ rights is SB-79 which was passed by the Arkansas Senate on Tuesday.

The bill aims to “Enact the Personal Rights Protection Act: and to Protect the Property Rights of an Individual to the Use of the Individual’s Name, Voice, Signature, and Likeness”, and according to the American Society of Media Photographers it “expands the individual’s Right of Publicity to an unprecedented extreme”.

The bill would require explicit written consent for photographers or videographers to include an individual’s likeness in a photograph that is used for practically any purpose within the state of Arkansas. Several Fair Use exemptions have been made, but they’re far from being ideal.

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