Demands on technology companies these days are pretty intense. It used to be that a company released a product, customers either loved it or hated it, and then a new model came out in 5 or so years to replace it. Today, it’s very different. No sooner had the Sony A7III been announced, for example, than wishlists appeared for a theoretical Sony A7IV. People want to see new camera kit far more often than they used to.
When it comes to drones, the “upgrade cycle” is even shorter, with people expecting new and upgraded models on an annual basis. Lately, there’ve been a number of rumours surrounding several new possible models from drone leaders DJI. The Mavic Pro 2, the Phantom 5, the Inspire 3 and a new fixed-wing drone, the DJI VTOL (Vertical Take-Off and Landing). The “leaks” on specs so far look quite exciting, but can they really be believed?