Hacking Photography - one Picture at a time
Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of which are no larger than a US size 4. It has since caused an outcry from women demanding representation of larger body sizes.
The behind-the-scenes photo was leaked last week after the brand’s promotional photoshoot in London. Despite obvious efforts towards inclusivity, many commenters felt that Gymshark had fallen short in this aspect.
When the Lyon-based Émile Cohl art school wanted to advertise in the U.S., they published a group photo of their students on the American version of the website. But it all got terribly wrong when they were busted for photoshopping the students’ skin to make it appear darker. Apparently, it was an attempt to “add diversity” to the image, and the school got under fire when a former student tweeted the two versions of the image.
With a background in literature and journalism, today Eugene Reznik is the Digital Features Photo Editor at Bloomberg. Before grabbing that gig, he was the Director of Photography of the digital publication Hopes&Fears, an editor at American Photo Magazine, and a writer for Time Magazine’s LightBox photography section.
In his current role at Bloomberg, we wanted to find out more about his needs for photography – including what he’s looking for and how he finds new talent.
What we learned is that for Eugene, diversity of photographer voices couldn’t be more important. “A large part of [my work] means tapping into a diversity of voices to tell our stories visually, voices that have been historically underrepresented in journalism, and frankly, continue to be today.”
We are surrounded by commercials, promotional images and all sorts of advertising material. Most of us take it for granted and doesn’t think much about the message these materials send. But an L.A. based photographer, Raffael Dickreuter, paid attention to advertising campaigns of famous brands and noticed something very negative about them – they lack diversity.
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