We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.
Watch: this music video creates new contexts through unimaginable diptychs [NSFW]
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The song Go Up by Cassius begins with the words “Everybody, close your eyes.” But you should do exactly the opposite. Keep your eyes wide open and watch this creative video that follows this song.
The entire video is created from short sequences of videos displayed two by two. And every pair is connected as a diptych to form an entirely new context. It brings together the things you couldn’t imagine together. Some of them are funny, some absurd, some are even cheeky – but all of them are very clever. I have to point out that there is some nudity as well, so you probably don’t want to play it near your kids or at work.
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