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The latest Nike ad is brilliantly composed entirely from archive shots

Jul 31, 2020 by Dunja Djudjic 2 Comments
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We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.

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Watch: this music video creates new contexts through unimaginable diptychs [NSFW]

Apr 14, 2017 by Dunja Djudjic 2 Comments
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The song Go Up by Cassius begins with the words “Everybody, close your eyes.” But you should do exactly the opposite. Keep your eyes wide open and watch this creative video that follows this song.

The entire video is created from short sequences of videos displayed two by two. And every pair is connected as a diptych to form an entirely new context. It brings together the things you couldn’t imagine together. Some of them are funny, some absurd, some are even cheeky – but all of them are very clever. I have to point out that there is some nudity as well, so you probably don’t want to play it near your kids or at work.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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