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Tamron claims “world’s first” f/2 max aperture mirrorless zoom with the new 35-150mm f/2-2.8

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It looks like Tamron is taking a leaf out of Sony’s book, claiming records with hidden caveats. First, we had Sony claiming that the A7c was the world’s “smallest and lightest full-frame camera” – which it objectively wasn’t – and then Sony started adding caveats to the claim. Now, Tamron’s doing it with, perhaps not surprisingly, their new Sony E mount 35-150mm f/2-2.8 Di III VXD.

They’re claiming that it’s the “World’s first mirrorless zoom lens with a maximum wide-open aperture of f/2”. And on the surface, the claim is obviously nonsense, because Canon’s got the RF 28-70mm f/2L USM lens, and Panasonic has the 10-25mm f/1.7 and a new 25-50mm f/1.7 zoom on the way. So, yeah, even the manufacturers are clickbaiting these days.

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Tamron’s new 18-300mm is the first 3rd party autofocus zoom lens for Fuji X systems

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Since Fuji decided they were opening up their X mount to 3rd party lens manufacturers to be able to make autofocus lenses, we’ve seen a few new releases trickle out from manufacturers like Tokina, Viltrox, Pergear and even Zeiss. But so far (unless I’m mistaken – and I’m sure all the Fuji shooters will correct me in the comments if I am), it seems all those 3rd party autofocus Fuji X mount lenses have been prime lenses.

Well now, Tamron has announced the development of not only its first lens with a Fuji X mount, but the first 3rd party autofocus zoom lens for the Fuji X mount system, the Tamron 18-300mm f/3.5-6.3 Di III-A2 VC VXD (what a mouthful!) APS-C superzoom lens. Coming later this year, it’s also going to be available in Sony E mount flavour, too.

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Canon’s EOS R3 mirrorless camera brings back Canon’s Eye Control Autofocus system

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Well, that didn’t take long. After yesterday’s leaked photo of the upcoming Canon EOS R3 mirrorless camera, Canon has today officially announced its development. The EOS R3 isn’t the EOS 1DX Mark III replacement, though. According to Canon, it sits somewhere between the EOS R5 and the EOS 1DX Mark III, which means there’s still going to be an EOS R1 on the way at some point.

The new camera is no slouch, though, offering an all-new Canon-developed full-frame stacked BSI CMOS sensor. Canon says this provides “substantially faster read-out speeds during still-image recording” allowing for an impressive 30fps continuous shooting. Oh, and it’s also getting Eye AF back. No, not that one, the one that focuses wherever your eyeball is looking.

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Nikon officially announces development of the Z9 full-frame flagship mirrorless camera

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Nikon has officially announced the development of a new Nikon Z9 full-frame flagship mirrorless camera. This would be the first flagship mirrorless camera from Nikon, set to replace the Nikon D6. Nikon say it represents a “significant leap” in performance & tech and is scheduled for release during 2021.

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Nikon Z9 flagship camera development announcement expected tomorrow

Well, it was only a few days ago that Nikon confirmed that a Z mirrorless flagship would be on the way at some point during 2021. Now, it seems that we might get at least a development announcement way sooner than anybody expected. Tomorrow, in fact, according to a report on Nikon Rumors.

To be clear, it’s just the development of the camera that’s expected to be officially announced tomorrow, not the camera itself. It’s unlikely we’ll get any solid specs beyond those that have been suggested so far in the recent DPReview interview, but at least this would confirm for sure that Nikon isn’t getting out of the business.

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Pentax has officially announced development of the HD PENTAX-D FA★85mm F1.4 ED SDM AW lens

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Pentax has today officially announced the development of the new HD PENTAX-D FA★85mm F1.4 ED SDM AW K mount lens for Pentax. At the moment, this is just a development announcement, but some of the lens specs have been released, along with a single photo. And this one doesn’t appear to simply be a rebranded Tokina.

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Canon officially announces development of the new flagship 1DX Mark III DSLR

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Rumours about an impending Canon 1DX Mark III have been around for a little while now, with the expectation that one would be announced before next year’s Tokyo Olympics. Now, the rumours have been proven true as Canon has indeed announced the development of a new EOS 1DX Mark III DSLR.

As its lineage would suggest, the focus of the EOS 1DX Mark III will be speed, image quality and durability. There isn’t a full spec sheet yet, as this is just a development announcement, but the information available so far sounds very promising. B&H even has a prototype unit and has posted a first look video of the new camera.

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Pentax is not dead, as Ricoh announced development of new flagship APS-C DSLR

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So, we don’t know what it’s called, but it will be a Pentax K mount DSLR, it will have an APS-C sized sensor and it will be released at some point in 2020. That’s pretty much all that Pentax has announced so far, other than the picture above. It doesn’t even have a name.

Perhaps some more info will appear in the coming days, though, as Ricoh say that it will be shown off at the “Pentax Meeting 100th Anniversary Special” event, scheduled to be held in Japan from September 21st.

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Nikon has announced development of the D6 and a crazy 120-300mm f/2.8 lens

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Nikon has today officially announced the new Nikon D6 flagship DSLR. Well, they’ve announced the development of it, anyway. That’s pretty much all they’ve announced, though. There are no specs or details available other than the name and that it’ll be an FX-format full-frame DSLR.

But what’s possibly even more interesting is that they’ve also announced a new long f/2.8 zoom lens aimed at sports photographers, too. The AF-S Nikkor 120-300mm f/2.8E FL ED SR VR is coming.

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