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Derek Heisler

Stop trying to pose your subjects and direct them

May 23, 2017 by John Aldred Add Comment
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Posing human subjects that are in front of my camera is something I tend not to really do all that much any more. I used to pose them quite a bit, and constantly tweak to get things just the way I wanted. It’s only when I started photographing animal subjects, that I realised it’s just not worth the effort, even with human subjects. Poses often have a “forced” look to them. They make subjects feel and look uncomfortable, especially if they’re not used to being in front of the camera.

It seems that commercial photographer Derek Heisler is of the same opinion. His solution, is direction. Posing and direction may sound like the same thing, but direction is so much more than just how your subject is posed. In this video, Derek talks about how he works with his subjects to get the most out of them.

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Help! How do I Budget for a Photoshoot? (a guide for clients)

Feb 9, 2017 by Derek Heisler 1 Comment
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A frequent and normal question I often get from my first-time direct clients (non-agency) is; “What is your rate?” (I never work on a per hour rate for many reasons) but often the real question should be, “How much will this cost to create this image?”

Surprises are never fun for a client, so education from the get go is key.

So how much does a commercial shoot cost? Well there are many factors to keep in mind, but let’s keep it simple and break the costs into two categories.

  1. Production Costs
  2. Creative Fee + Commercial Licensing Fees

Production costs are easily described as the cost to CREATE the image, where Commercial Licensing Fees are the cost to USE the image.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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