“A photograph is shaped more by the person behind the camera than by what’s in front of it,” Canon Australia says in a recent video.

To prove this, Canon invited six photographers to take a portrait of a guy named Michael. This was not an ordinary shoot, however, as there was an interesting twist: Michael was presented as a different character to each of the photographers.

The experiment, “designed to shift creative thinking behind the lens”, led to thought-provoking results.

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