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Open Letter To Client re: “Job Killer” Quoted Rate

Nov 18, 2014 by Tom Meyer 23 Comments
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Hello Potential Client,

Regarding your last email in which you said:

“… if they (your client) saw the $700/ $1400 a day fee for the photographer they would dismiss the project immediately … (most of my client’s people make between $25 and $45 an hour)… Showing $100/hr was also a job-killer as you can imagine”.

Well sure thing. I see where you’re coming from… Let’s rewrite the quote to show the actual number of hours I will work on this job, instead of only those spent with my face in a camera. Maybe that will help.

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The Harsh Truth About The Connection Between The Cost Of Your Gear And Your Value As A Photographer

Jun 19, 2014 by Udi Tirosh 16 Comments
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Posts that illustrate the cost of running a photography business and deriving an hourly (or a daily) rate from it are becoming somewhat of a standard. (We even did one ourselves, and here is another one). Those posts make a strong connection between the cost of doing business (renting a place, buying a camera and so on) and the fees that a photographer need to charge.

The team over at Salesographer makes what I think is a very true statement about the fact that the money you charge should have nothing to do with how much it actually costs to produce a shoot. It has everything to do with the value you bring to the table. They actually go right against those cost sharing posts and say that:

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How Much Should Photographers Charge Per Hour?

how much should photographers charger per hour toronto commercial business photographer jp danko blurmedia photography

Mar 6, 2014 by JP Danko 66 Comments
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The short answer is, of course: As much as possible.

The long answer depends a lot more on where you personally fit into the photography industry and your local market.

In this article I am going to explore the seven critical factors that determine how much should photographers charge per hour, along with an example of how to calculate a reasonable billable rate.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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