Our brains love good storytelling. In fact, humans are hard-wired for storytelling as a means of survival and protecting ourselves. Storytelling is perhaps the most significant way we can start making a positive impact on any level. The way we narrate, frame, and define situations, people, and events to make sense of them. According to Paul J. Zak, the founding director of the Center for Neuroeconomics Studies and a professor of economics, psychology, and management at Claremont Graduate University, and the CEO of Immersion Neuroscience, stories that we can relate to trigger the release of this neurochemical called oxytocin, which is a hormone associated with connection and bonding. Knowing this is really powerful!