The D300s was released back in 2009 and ever since then people have been anxiously looking forward to a real upgrade from the dated D300. It took so long that many people gave up and announced Nikon’s DX line is dead, but six and a half years later it finally happened – Nikon just announced a new DX flagship DSLR, the D500.
August 23, 2007 was a day no Canon executive would like to remember. That was the day Nikon announced its new DX format flagship, the D300.
Saying that the D300 was the Canon 40D’s new competitor would be a wild overstatement as they weren’t really competing. Nikon’s new camera slapped the 40D into a whole different time zone!
Nikon further strengthened its hold on the semi-professional market two years later with the release of the D300s. At this point Nikon had completely dominated the mid-range market.
It was only in September 2009 that Canon had caught up and announced a true competitor worthy of challenging the undisputed mid-range king.
There is no doubt that Nikon greatly benefited from Canon’s failure to respond to the D300/s. Why, then, would Nikon now repeat Canon’s mistake?