Customer Relationship Management

If you are a commercial photographer, it’s not surprising if you find yourself juggling a good half-dozen tasks. Spreadsheets may keep you organized to a certain degree, but Excel can’t send automated emails to your contacts, invoice clients, or remind you of meetings with vendors. If you are starting to feel overwhelmed, it may be time to consider using a Customer Relationship Management (CRM) tool.

A CRM is an application that allows you to manage all the interactions you have with leads, customers, and vendors so you can run your photography business more effectively.

Jemma Dilag, a Wonderful Machine photo editor and consultant explains that many photographers don’t feel they have a budget for CRMs or are hesitant to learn a new program.

It comes down to your needs — a small photography business has very different needs than a large commercial studio. First, define your needs, then find a CRM that works for you.