We’ve already seen how creative videos can be made from two different clips side by side. But in their recent commercial, Nike has absolutely nailed it. They repurposed archive footage to create a split-screen ad that not only looks marvelous but also shares an important message.
I don’t know about you, but I’m super paranoid about my gear when I travel, which is pretty often these days. I am a big fan of ThinkTank bags and so have all my lenses, batteries and cameras in carryon ThinkTank bags, which may or may not weigh the required 7kgs that most economy class limits require.
American band OK Go are well known for their creative and boundary-pushing music videos. And now, they did it again. Their latest video features 567 perfectly computer printers and a whole lot of colorful paper. The wall of printers creates mesmerizing visualizations, and it’s described as “the world’s first paper mapping.”
I admire the artists who can make masterpieces from ordinary, everyday things. German photographer and videographer Roman De Giuli is definitely one of them, and his latest video Materiality just blew me away. With some iron powder, good lighting and a camera, he created a mesmerizing video you’ll want to watch again. And again.
The song Go Up by Cassius begins with the words “Everybody, close your eyes.” But you should do exactly the opposite. Keep your eyes wide open and watch this creative video that follows this song.
The entire video is created from short sequences of videos displayed two by two. And every pair is connected as a diptych to form an entirely new context. It brings together the things you couldn’t imagine together. Some of them are funny, some absurd, some are even cheeky – but all of them are very clever. I have to point out that there is some nudity as well, so you probably don’t want to play it near your kids or at work.