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Gear really doesn’t matter, its all about the story

Nov 4, 2018 by Matthew Parks 2 Comments
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Photography is a wonderfully dynamic form of expression. It is technical, artistic, timeless, evolved. We are in a phase in the industry where cameras and lenses are being designed to take images of mind-blowing quality. They are getting sharper and producing better color than ever before. Autofocus systems are to a point where you can tell the camera which eye to track. The focus of the industry has undoubtedly shifted toward technical perfection.

However, amidst the ever-improving image quality, we often lose the emotional connection that images from generations past have. The more we focus on how sharp the lens is and what settings someone used, the more we forget about why we started taking photos in the first place.

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This photo illustrates the impact of angle and photographic vision

Jul 13, 2017 by Udi Tirosh 1 Comment
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If you’ve been in the photography field for any amount of time, you’ve probably heard it. It’s not the gear, it’s the brains. And good photographers can see potential where others see dullness.

Take this Save The Date shoot from Tom Saimon (previously). No clouds, boring skies. Now, many photographers would have just used that scenery to create a nice set of sunset photos.

Tom, however, looks for the right place -a puddle, and the right angle – super low. Combining the two made for a slightly different shot that the usual sunset-in-the-background image.

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How to get great and consistent colour with different brands and qualities of light

Jan 19, 2017 by John Aldred 1 Comment
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One of the biggest issues for those looking to expand their lighting setup is colour consistency. Even expensive ones can be very slightly out from each other. Even within a single brand, different models or generations of light can also be a little different to each other. But the problem is especially so with cheap LED lights, which often have huge colour shifts.

There are ways to work around this, though, and this video from Tony Reale over at Creative Edge shows us how. It does take some experimentation and work, though. But, once you’ve done it, you’ll know exactly how far out from each other each of your lights are. Then you’ll be able to quickly correct those colour shifts in the future before you’ve even turn the lights on.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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