AI is definitely a buzzword at the moment, some days, it feels like I can’t move without hearing about it. Most of those discussions are scare-mongering and a little bit threatening for the creative industries. But what if, for once, we took a different stance? Instead of looking at what AI imaging tools could destroy, what if we looked at what they could create instead?

That’s exactly what Creative Director Rob Brooks did recently. Brooks will happily admit that he fell down the Midjourney rabbit hole recently and, just like Alice, ended up on a fantastical creative journey himself. Brooks created a series of images using both digital photography of his twin sons and woodland fantasy beasts that he created with AI. DIYP was lucky enough to chat with Rob about how he created the images and his thoughts in general on the future regarding AI and the creative industries.

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