As often as I consult with photographers when they need pricing and negotiation support, I work closely with agencies to oversee projects from initial photographer recommendations through production and retouching. This experience on both sides of productions has allowed me to thoroughly understand what clients are looking for. Many times it’s the photographer’s personality and ability to be a problem solver that lands them the gig. While a photographer’s portfolio will get them to the point of consideration for a prospective client, they will then need to demonstrate their experience and ability to add value to the production to secure the project. So, how do clients find out if a photographer will be a sure bet when everything is on the line? Enter the creative call.

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