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Why is it so difficult to compare one light to another? It would be bad enough to say that watts, LUX, watt-seconds, and guide numbers aren’t directly comparable. And unless you’ve been around lights for a long time, these measurements won’t even make intuitive sense.
Earlier this year, Sigma generated a good amount of noise throughout the photography community when the company stated the intended target competition of their upcoming 50mm F/1.4 lens: Zeiss’s $4,000 55mm Otus. That can either result in us getting one a big leap in quality for lenses on the market at a (hopefully) more consumer-friendly price, or it can end with us having some serious trust issues.
Just recently, Xitek has posted the first few pictures of the Sigma lens engaged in tests with three other lenses: the Sony Planar T 50mm F/1.4 ZA SSM, the Nikon Nikkor AF-S 58mm F/1.4G, and the targeted Zeiss 55mm F/1.4 Otus. (cheapest of which is ~$1500).
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
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