In the sea of Craigslist ads or eBay auctions, you need to find a way to stand out if you want to get noticed and reach a good price. This is exactly what filmmaker Max Lanman did: he filmed a full-scale commercial for his girlfriend’s 1996 Honda Accord. And he did such a good job, that he got an offer 68x times higher than the car’s actual value.
This advertising campaign is sure to raise a few eyebrows. Suistudio, a company which makes suits for women, has decided to do something a little different with a familiar theme for their new marketing. A total role reversal. Women in suits and naked guys sprawled around as props. Personally, I think it’s pretty awesome.
I’m going to say it because I have to say it. Some of you may find the images below NSFW. I suppose, though, that will depend on where you work. I don’t like that I had to censor the image above to appease the social media gods, either.
“How to work in a free music video on set… when the client isn’t looking.” Guys from Droptree Productions show you how they did it, and how they ended up with one of the most hilarious videos I’ve seen this year.
Droptree Productions is a commercial video production company located in Portland, Oregon. It took them 2 years to make the video for the “HD Delivery” song. They were recording it only during breaks on commercial sets, so you can imagine why it took so long. But it was definitely worth it because both the song and the video are pretty darn awesome.
Gatorade has released a commercial that features an animated 3D man made of water. Nothing special, you may think. But the man was literally made of water, without the use of CGI.
The “waterman” is running, jumping and kicking, making you wonder “what if your water was as active as you.” They have also released a short BTS video, showing just how much effort they have invested in making this fantastic advertisement.
The world of commercial shooting, whether stills or video, is an attractive one. It can be a tough one to break into, but it can also be a lot of fun. But it’s not like shooting for yourself or for personal clients. There’s often big crews to deal with, time and budget constraints, venue hire, actors, and a whole host of other potential issues to deal with.
On a recent commercial shoot for Nu Skin, filmmaker Parker Walbeck documented what went into making it. He talks about the gear used, as well as how it was used. We learn about the lighting choices and setup used to film the actors. Parker also talks about the budget breakdown for this shoot.
This one of the most hilarious and amazing things I’ve seen in a while. Selling a 21 year old car is no easy task. But when you’re the VFX Supervisor at a design and animation company, like Eugene Romanovsky is, that’s not a problem. I mean, if you can build solid marketing for your clients, why not for your own ageing Suzuki Vitara?
The commercial shows Eugene’s Vitara in quite a number of familiar and far-fetched situations. You may recognise some of the scenes from various documentaries and Hollywood blockbusters. It almost makes me want to buy it. Almost.
Motion control and high frame rate cameras have given filmmakers a whole world of new options. Creative abilities that simply weren’t possible just a few short years ago. New technology allows both photographers and cinematographers to show us our world in a whole new way. It makes the mundane amazing.
And it doesn’t get much more mundane than watching paint dry. So, when production company Psyop were tasked with creating a commercial for Sherwin-Williams to photograph their Emerald line of paint, they put that technology to the test. They created a whole swirling mess of paint that looks impossible. It looks like it should be CG, but it’s not. It was created using 100% practical effects.
German student director Eugen Merher has produced a commercial which really shows the pros how it’s done. Without the fancy CG and special effects of most modern sports commercials, Eugen tells a beautiful story.
A former marathon runner, stuck in a retirement home. After finding a pair of old running shoes, he starts to run once again. He attempts to “break free” (the title of the short film) a number of times, but each time his indoor run is cut short. There’s a twist in the ending, though.
When I first saw this one I thought that it had to be CG. I was wrong, very wrong. Built around a giant ice cube, this is actually a very intricately designed photograph.
In this video, Resource magazine go behind the scenes with photographer Adrian Mueller, giving some great insight. Using a variety of lighting and prop making techniques, the final result is simply amazing.
Ikea is one of those names that seems to pop up often for photographers. They sell so many products that can be hacked or modified to work in completely different ways. Occasionally, their products also give us a good laugh, too.
This time, Ikea’s giving us something to giggle about themselves with their newest commercial. It shows what Instagram might have looked like in the 18th century.