You know how beer commercials instantly make you wanna crack open a cold one? If you’re into commercial video and photography, Justin Jones and Ted Sim of Indy Mogul will show you how to create your own. In this video, they share nine steps to shooting a beer commercial on a budget, yet making it look epic.
I just love low-budget ideas that still get you great results. Partly because my gear budget is low, and partly because I simply enjoy experimenting. If you’re anything like me, you’ll love this video from Justin Jones and Ted Sim of Indy Mogul. They share seven tips for shooting a commercial like a boss, even if money’s tight.
There are so many food photography tutorials teaching us how to make food look as good and as appetizing as possible. But Burger King decided to challenge the classic food commercials we’re all used to seeing. They claim that “the beauty of real food is that it gets ugly.” So, they filmed a commercial showing a Whopper as it gets nasty and moldy over time.
It’s funny how commercials have a way of completely escaping your memory, and then seem to resurface again every few years. This is one of them. Directed by Trevor Clarence, this 2009 ad for South African franchise of the restaurant chain Wimpy illustrates just how careful you need to be as a microphone boom operator, especially around delicate sets.
In honor of Inktober, Isaac Alvarez of UNPLUG Production made his own ink-related project. But rather than making an ink drawing, he focused on commercial watch photography. He used only a simple two-light setup and some super-cheap items, most of which we all have lying around the house. Despite the low-budget setup, the results are professional-looking, so let’s dive in and see how he did it.
In September 2016 my Photography Agents, Vaughn-Hannigan, abruptly closed their doors after 10 years in business. Since then I have been without an agent, representing myself, and I thought I would look back and ask the question which has been lingering with me through this time:
To Agent or not to Agent?
Those of us in the UK who grew up in the 1980s will mostly remember George Cole as the lovable rogue Arthur Daley in the TV show Minder, which ran from 1979 until 1994. But this wasn’t all he was doing. In the ’80s, he was also moonlighting in adverts for Olympus, along with legendary fashion and portrait photographer David Bailey.
These TV commercials advertise the fancy “new” all-in-one Olympus cameras, like the Olympus AZ 300 Super Zoom, Olympus Trip AF, and the Olympus AF-10, and they show that attitudes towards gear and elitism have never really changed. I think we all know people like this, even if just online if not in real life.
It’s standard practice for commercial photography clients to ask photographers their ‘day rate’. Most estimates that photographers provide start with a day rate before going on to production costs and expenses.
Now I used to think I could simply take it for granted that anyone involved in the industry would be able to appreciate this isn’t exactly what a photographer or for that matter any independent creative professional working on a short term project earns for every single day of the year.
I’ve realised that the world of photography is in so much flux that this isn’t a safe assumption and now I much prefer to provide a rate for each job. My reasons can be best illustrated with an example.
Product videos are a lot of fun to shoot. As is product photography. Coming up with different unique ways to show off a product is an exciting challenge. Doing it on a low budget, even more so. In this video, filmmaker Todd Blankenship creates three product ads with minimal kit and shows the gear, sets and lighting setups used to make them.