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These Olympus commercials from the 1980s show that attitudes towards gear never really change

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Those of us in the UK who grew up in the 1980s will mostly remember George Cole as the lovable rogue Arthur Daley in the TV show Minder, which ran from 1979 until 1994. But this wasn’t all he was doing. In the ’80s, he was also moonlighting in adverts for Olympus, along with legendary fashion and portrait photographer David Bailey.

These TV commercials advertise the fancy “new” all-in-one Olympus cameras, like the Olympus AZ 300 Super Zoom, Olympus Trip AF, and the Olympus AF-10, and they show that attitudes towards gear and elitism have never really changed. I think we all know people like this, even if just online if not in real life.

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Very nice…how much??! – a breakdown of day rates in commercial photography

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It’s standard practice for commercial photography clients to ask photographers their ‘day rate’. Most estimates that photographers provide start with a day rate before going on to production costs and expenses.

Now I used to think I could simply take it for granted that anyone involved in the industry would be able to appreciate this isn’t exactly what a photographer or for that matter any independent creative professional working on a short term project earns for every single day of the year.

I’ve realised that the world of photography is in so much flux that this isn’t a safe assumption and now I much prefer to provide a rate for each job. My reasons can be best illustrated with an example.

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3 easy and inexpensive setups for shooting product videos

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Product videos are a lot of fun to shoot. As is product photography. Coming up with different unique ways to show off a product is an exciting challenge. Doing it on a low budget, even more so. In this video, filmmaker Todd Blankenship creates three product ads with minimal kit and shows the gear, sets and lighting setups used to make them.

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The making of ‘HomePod – Welcome Home’ by Spike Jonze is as good as the clip itself

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If you have not seen Spike Jonze’s ‘Welcome Home’ ad for the Homepod, you must be living under a rock. Let me fill you in. In the ad, dancer FKA twigs realizes that her home can expand and contract to match her dance moves. It is a visual candy.

The big excitement about the clip comes from the fact that 99% of the clip is not done in a computer, it’s done in camera, by actually creating a real-life sized expanding house (or at least parts of it).

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Photographer Spotlight: Q&A With Magdalena M – Editorial and Commercial Portraiture Photographer

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Next in our ongoing Photographer Spotlight series is Magdalena M.

Magdalena is a Toronto, Canada based editorial and commercial portraiture photographer and art director. Her work has been featured by numerous lifestyle, fashion and design magazines and brands.

She is also the Editor-in-Chief at Avidly Home Magazine.

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When Photographers Become Pitchmen

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It’s not surprising when camera companies hire photographers to pitch their products. But photographers have also been enlisted to sell other types of products; the result of Madison Avenue trying to romanticize the occupation, even though the reality often fails to meet the expectation. Nowadays photographers are more likely to spend the majority of their time sitting at a desk in post processing, or trying to collect on invoices that are 6 months past due.

Nevertheless, we’ve seen a number of companies in a variety of industries employ photographers in their ad campaigns in the past few years, spanning the gamut from the old living icons to the newest generation of light chasers.

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Woman wins a lawsuit against video company for filming her without her consent

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Basia Vanderveen from Ottawa sued Waterbridge Media for recording her while she was jogging along the river in Westboro. She has won the lawsuit, and according to the video company, the court’s decision will have “a chilling effect on the media industry.

The two-second clip appeared in a promotional video for Bridgeport condominium. When a friend told her that she appeared in it, Vanderveen sued because the footage of her had been used without her consent.

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Filmmaker shoots an awesome commercial to sell his girlfriend’s old car

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In the sea of Craigslist ads or eBay auctions, you need to find a way to stand out if you want to get noticed and reach a good price. This is exactly what filmmaker Max Lanman did: he filmed a full-scale commercial for his girlfriend’s 1996 Honda Accord. And he did such a good job, that he got an offer 68x times higher than the car’s actual value.

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Women’s suit company reverses gender roles in this advertising campaign using naked men as props

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This advertising campaign is sure to raise a few eyebrows. Suistudio, a company which makes suits for women, has decided to do something a little different with a familiar theme for their new marketing. A total role reversal. Women in suits and naked guys sprawled around as props. Personally, I think it’s pretty awesome.

I’m going to say it because I have to say it. Some of you may find the images below NSFW. I suppose, though, that will depend on where you work. I don’t like that I had to censor the image above to appease the social media gods, either.

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