Using gels to correct your flashes to match the ambient, or as creative effects is common. It’s something many of us do from time to time. Sometimes we use creative gels want that cool colour contrast. At other times we just have to deal with really horrible lighting and need to compensate with corrective gels. But, corrective gels can also be used creatively.
Japan based Photographer, Ilko Alexandroff regularly brings orange CTO gels along with him to his night shoots. They allow him to get a little more creative with the harsh sodium glow of the background while still getting perfect colour on his subject. In this video he talks us through how and why.