Social networks are what you make from them: they can be a way to waste time, but also a useful tool to grow your business and reach people. In this video, Chelsea Nicole tells you more about how to do the latter. She offers some bulletproof strategies that will help you reach more Instagram users and turn them into your clients, even if you don’t have a large follower base.
How to find photography clients when you have no idea where to start
When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.
But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.
What to do when your client doesn’t like the photos you took?
Well, it can happen to everyone – you love the photos you took, but your client isn’t entirely pleased. What should you do when this happens? In this video, Daniel Norton discusses how to deal with this tricky situation, focusing on taking headshots in the studio and resolving the problem on the spot.
How to negotiate with clients and interpret mood boards
This article will cover a client case study on how I organised not only myself, but the client prior to the actual shoot day.
Topics I’ll cover in this article include:
- Initial client contact
- Client phone call
- Pricing
- Brainstorming
- Mood boards
- Interpreting client mood board into an actual shoot plan
- Final images
Is it unprofessional to text your clients?
Text messaging has become a part of our everyday lives a long time ago. Many of us prefer it to other forms of communication such as emails or phone calls. But what about talking to your clients? Photographer Jessica Whitaker suggests that texting your clients can be not only unprofessional but also far less efficient than emails. In this video, she goes through the reasons why you shouldn’t text your clients, so let’s see if you would agree.
When client asks you for a reshoot, who should pay for it?
No matter how thorough you plan out a shoot, it happens that it sometimes goes wrong. There can be many reasons for it, and the client could ask you to do a reshoot. This is one of those tricky situations that are not always easy to resolve. Should the client pay for the second shoot, or should you do it for free? Or should you do it at all? In this video, Scott Choucino discusses this topic to help you go through these kinds of situations without a fuss.
If you’re making these six mistakes in your photography business, you need to stop it
We often hear about mistakes in photography. Usually, they’re lists telling us to stop using selective colour or to stop shooting everything at f/1.4. But if photography is your business, there are potentially far greater mistakes that you might be making that while not necessarily detrimental to your photography can be very harmful to your business and your bottom line.
In this video, commercial photography Scott Choucino talks about the six biggest mistakes that he sees professional photographers making, why they’re such a big deal and how they can harm your business.
How to react when your clients say you’re too expensive
“You’re too expensive.”
“My budget is not that big, can you lower the price?”
“But the [random other photographer] is cheaper than you!”
Sounds familiar? I believe we’ve all been there. No matter how much you charge, there will always be someone who will tell you that you’re too expensive, who will compare you to other (cheaper) photographers, and who will want to pay what they have, not what you charge. While your first thought may be to tell them “oh, bugger off,” you know that it’s certainly not the best thing to do. In this video, Michael Sasser gives you some useful tips on how to keep your cool and how to react when your potential clients complain about your price.
13 questions to ask clients ahead of a photography job
Since my first photography job, I’ve been commissioned by top brands including Adidas, Jose Cuervo, Amazon, Sony, AEG, Land Securities, Heineken and many more. I hope to be able to help others take their first steps into professional photography.
Beginning with your first photography job, when you first start getting photography commissions as a photographer it can be very tempting to just take them all on.
15 Photography client types that you need to know how to handle
We’ve all had those awkward clients at some time or another. If you haven’t, then you will, don’t worry. I’ve been working in various creative fields for around 25 years now, and I’ve experienced all of these. In fact, one particular former client springs to mind that single-handedly embodies at least six of them all at once.
Fortunately the folks at Coplex (formerly Ciplex) have come up with this handy guide on how to deal with them. They highlight 15 of the most common types of clients, and the tell tale signs to watch out for.
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