cine lenses

I love Sigma, they brought quite a few innovations to the photography world: updatable lenses, ceramic filters, the Quattro camera family, and probably a few more that I am not currently recalling. With the amazing tech behind the Foveon sensor, and seven cine lenses announced in the last year, I was really curious to learn what are Sigma’s plans in the video segment.

We met with Zach Howard from Sigma’s marketing dept, and I tried to understand if Sigma is just testing the water in video, so to say, or are they planning to be a significant player in the video market.

We basically had two questions: Is Sigma planning to be a significant player in the video market, and are Sigma going to bring out more cameras, hopefully with Foveon for video. Let me just say that response was entertaining :)