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cine lenses

Watch me try to understand Sigma’s plans in the video market and fail miserably

Nov 14, 2017 by Udi Tirosh 2 Comments
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I love Sigma, they brought quite a few innovations to the photography world: updatable lenses, ceramic filters, the Quattro camera family, and probably a few more that I am not currently recalling. With the amazing tech behind the Foveon sensor, and seven cine lenses announced in the last year, I was really curious to learn what are Sigma’s plans in the video segment.

We met with Zach Howard from Sigma’s marketing dept, and I tried to understand if Sigma is just testing the water in video, so to say, or are they planning to be a significant player in the video market.

We basically had two questions: Is Sigma planning to be a significant player in the video market, and are Sigma going to bring out more cameras, hopefully with Foveon for video. Let me just say that response was entertaining :)

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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