Venus Optics has been known for a variety of unique and weirdly cool Laowa lenses. The company is now entering the world of cine lenses and it has announced a 25-100mm t/2.9 and a 12mm t/2.9 lens for EF and PL mounts. Venus Optics will display the lenses at this year’s NAB, which will be their US debut.
I love Sigma, they brought quite a few innovations to the photography world: updatable lenses, ceramic filters, the Quattro camera family, and probably a few more that I am not currently recalling. With the amazing tech behind the Foveon sensor, and seven cine lenses announced in the last year, I was really curious to learn what are Sigma’s plans in the video segment.
We met with Zach Howard from Sigma’s marketing dept, and I tried to understand if Sigma is just testing the water in video, so to say, or are they planning to be a significant player in the video market.
We basically had two questions: Is Sigma planning to be a significant player in the video market, and are Sigma going to bring out more cameras, hopefully with Foveon for video. Let me just say that response was entertaining 🙂