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Chroma

Chroma has launched their new 679 modular medium format camera

Nov 23, 2020 by John Aldred Add Comment
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You might remember Chroma from a couple of years ago when they launched the Chroma 4×5 large format camera through Kickstarter. It’s since grown into a family that includes a 4×5 handheld camera and now the new 679 modular medium format camera. It’s designed to allow photographers to shoot medium format film using a camera tailored to their own needs.

Although it’s a completely new design, the Chroma 679 inherits a number of features from its large-format siblings, including a removable lens board and a pinhole lens board. The main body of the camera is 3D printed, available in any depth you wish to account for flange distance and it’s available with four different film back mounting options.

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Is 4:2:2 video worth it? Can you even tell the difference over 4:2:0?

Feb 18, 2019 by John Aldred 2 Comments
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The difference between 4:2:2 and 4:2:0 along with 8-bit vs 10-bit was a hot discussion back when the Panasonic GH5 was announced. It was the first small form factor camera to offer 10-bit 4:2:2 internal, and it confused a lot of people. It still seems to confuse a lot of people, but even if you do understand it, can you even really see a difference between 4:2:2 and 4:2:0?

While only offering 8-bit colour, not 10-bit, Gerald Undone decided to compare 4:2:0 recorded internally on his Sony A7III with external 4:2:2 recorded using the Atomos Ninja V to see if you can really see a difference in the footage. It may not be as significant as you might think.

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DIYP takes a look at the new Chroma 4×5 large format technical camera

Apr 17, 2018 by John Aldred Add Comment
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The Chroma 4×5 large format technical camera has intrigued me since it was announced last February. When I found out its creator, Steve Lloyd, was UK based, I got in touch to find out if he’d planned to visit The Photography Show this year. It turned out that he had, so I asked if he could bring along one of his Chroma cameras so I could see it for myself.

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The Chroma is a new and unique large format technical camera

Feb 12, 2018 by John Aldred 4 Comments
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I find the rebirth of film to be absolutely fascinating to watch. No longer are they merely the tools we need to do our jobs. They’re something more than that now. They’re a passion. People are using them because they want to, and not because they have to. And that’s why I find it so interesting. That so many people still want to shoot with film. Not only that but now new film cameras are still being developed, too.

This one is called the Chroma, and it’s been developed by UK-based photographer Steve Lloyd and being funded through Kickstarter. Chroma is a 4×5 large format technical camera with all the front and rear standard movements one would expect from such a beast. What one doesn’t expect in a camera like this, though, is this kind of price. At only £250, it’s an absolute steal.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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