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Take a look behind the scenes and watch the breakdown of this magical Christmas film

Jan 18, 2019 by John Aldred Leave a Comment
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Where I am in the UK, each year, there’s a big battle between the supermarkets over who makes the best Christmas ads. Much of the population waits for them to appear in order to praise or criticise. It’s a bit like the Superbowl commercials in the USA. But UK supermarkets aren’t the only ones making great adverts at Christmas.

Although Christmas may seem like a distant memory for many of us now, Artlist has just allowed us to go behind the scenes on how they made their Christmas 2018 commercial. It took a very talented group of people, a lot of ingenuity, and a whole bunch of passion to bring the vision to life.

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Apple’s new Christmas ad reminds creatives to not be afraid of putting ourselves out there

Nov 22, 2018 by John Aldred 1 Comment
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https://www.youtube.com/watch?v=3dJCroCMBPM

Most of Apple’s ads over the years tend to be a dig at a competitor. Most notably, PCs. But over the last few years, Apple’s been on the receiving end of other companies ads taking jabs at them, particularly from Samsung. So, they changed tactics to try and tell stories, especially with their Christmas adverts.

And while this is still just an advertisement, Apple’s 2018 Christmas ad, Share Your Gifts, tells a great story. And regardless of who’s saying it, the message it gives is a good one; If you’re a secret creative, don’t be afraid to put yourself and your work out there.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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