What happens when you give a pro photographer a Hassleblad 503cx, a single roll of 120 film, and mission to tell the story of Tokyo in just 12 analog frames? Find out in this 18-minute behind the scenes look at the challenge where Mattias Westfalk, Bahag, Yoshiki Suzuki, and Paul del Rosario almost make it look easy. (It’s actually really difficult.)

The project may not sound like much of a challenge, as Westfalk points out in the opening scene, anyone can go out and shoot 12 frames, but to create 12 images worthy of printing is no walk in the park. The ease of digital photography and image storage allows us to fire off as many images as we like until we are happy with what we have, but ask any film photographer about their process, and chances are you’ll hear quite a different approach. Getting 12 usable photos from 12 frames of film takes patience, understanding, and a little talent and skill never hurt anyone, either.[Read More…]