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Is photography going cameraless? Shutterstock buys CG market Turbosquid for $75,000,000

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It’s been said for years that CG is coming to take away jobs from photographers and in some respects, that may be true. We know that companies like Ikea use almost exclusively CG imagery in their catalogues now instead of actual photographs of the products. But this is nothing new. Back in 2014, 75% of their “photography” was CG.

With many photographers around the world unable to work in 2020, though, CG imagery has seen a fairly solid uptick, which would probably go a large way to explaining why stock photography company, Shutterstock has purchased Turbosquid, the world’s largest 3D model marketplace, for a whopping $75,000,000.

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The person in IKEA’s latest ad is a hyper-realistic CGI model

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We are already witnessing the change in the industry with CGI models taking over ads and campaigns. The latest ad from IKEA Japan is one of the examples, and it’s really interesting to watch. Instead of a human, IKEA used a computer-generated model to be a star of its ad, and I believe most of us couldn’t guess that it wasn’t a real person.

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New “virtual” model agency turns to Uncanny Valley as COVID forces model shortage

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The COVID-19 crisis has hit the fashion modeling industry hard. This is why fashion photographer Shavonne Wong had an idea that could keep the industry alive. Just like these crazy times that we’re living in, the idea is kinda crazy too: Shavonne started a modeling agency that hires virtual models for virtual shoots.

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Last Of Us 2 shows us the right way to pack a cable post shooting (or when looking for zombies)

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Cables seem to be popping up more and more in our lives lately, whether it’s power cables, USB cables or whatever. And as many of us have shifted our attention towards video, there are even more, with HDMI and microphone cables. But cables require care, especially the expensive ones. There are ways to wrap them up properly and definitely ways you don’t want to wrap them.

But what does this have to do with video games? Well, The Last of Us Part 2, it seems, has taken this mindset to heart, to provide more realism. It shows pretty much perfect techniques for wrapping cables and ropes that never tangle and come loose when thrown.

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People call out Disney over this lame CGI cover-up of an actress’ butt

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Poor Photoshop and CGI work may be called “a fail,” but hey, at least it never fails to make us laugh. Disney recently came under fire over a lame CGI work they did in Splash. The 1984 movie can be streamed on Disney+, but it comes with a terrible cover-up of Daryl Hannah’s butt.

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Here’s how to combine practical effects with CGI in videos

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If you’re shooting videos, you can find both practical effects and CGI useful. But combining them can give you limitless creative possibilities. In this video, Liran Friedman of Artlist will show you how you can bring practical visual effects and CGI together and shoot an original and fun video.

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Computer generated fashion models will take over the industry – Is it happening already?

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This is a topic that I’ve seen come up every few months in some form or another. Removing photographers from the process of image creation. And every time CG makes some incremental improvement, getting closer to the appearance of reality, I hear doom and gloom from photographers that their future is in jeopardy and “they won’t even need photographers anymore in a couple of years”.

And while that future might already be here for some product photography, it’s not quite happened for human subjects. Yet. But we may not be far off, if Imma’s Instagram account is anything to go by. Because Imma is actually not human. She’s a CG “virtual model”, who has mostly managed to claw her way out of Uncanny Valley.

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Scandinava makes insane practical VFX that look like CGI

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Russian film studio Scandinava makes insane effects that will make you think are CGI – but they’re actually all real. Using practical VFX, a robotic arm, miniature models and other gear, these artists make the real objects look like they were animated. Check out how they do it in the video below.

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Gatorade creates animated water man without using CGI

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Gatorade has released a commercial that features an animated 3D man made of water. Nothing special, you may think. But the man was literally made of water, without the use of CGI.

The “waterman” is running, jumping and kicking, making you wonder “what if your water was as active as you.” They have also released a short BTS video, showing just how much effort they have invested in making this fantastic advertisement.

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Watch BBC demonstrate the beginnings of CGI in 1982

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Computer generated graphics has been in our lives for quite a while now. We can’t accurately predict what it will bring in 35 years, but we can go that far into the past and see where it all began.

This video from BBC’s show Tomorrow’s World demonstrates the beginnings of CGI in 1982. The witty presenter Michael Rodd explains and illustrates what it looks like to transform a 2D image into a 3D model on the television screen. And it’s pretty impressive to watch the very beginning of what’s so common nowadays.

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