One of the above images was created using a camera and modern commercial lighting with familiar retouching techniques using software such as Photoshop. The other image was rendered using CGI using software such as Blender. They are both top-notch product images, but can you tell which is which?
I won’t tell you the answer just yet (sorry, I know you’re just dying to find out!), however, the use of CGI in product photography is becoming ever more prevalent as technology improves, making the 3D rendering more photo-realistic, faster and subsequently cheaper than traditional commercial photography.