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I made characters out of groceries and created a story around them

Oct 21, 2018 by Juhamatti Vahdersalo 5 Comments
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Before shooting this series, I saw a documentary about how different groceries are made. Big factories with endless assembly lines and hundreds of machines handling the products from start to end. It was quite interesting to watch how the products change their appearance completely from start to finish. An idea was born to create alternative ways of making these same groceries. And when you add just a drop of humanity to it, I think that’s a story.

Groceries are food (really??). They have no persona (you sure??). How do you create a story around them that creates a character to these lifeless pieces of healthy little things? These were thoughts in my head when I opened my refrigerator when brainstorming themes for my upcoming project… so I picked corns, cucumbers, tomatoes etc. and started sketching.

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Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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