I don’t know about your country, but people in mine often wear a seatbelt only in order not to pay a ticket. However, being financially fined is definitely not the worst thing that can happen if you don’t buckle up. In fact, wearing a seatbelt can make a difference between life and death. Clemenger BBDO Wellington, a New Zealand-based creative marketing and advertising firm, decided to point it out in a series of moving, powerful portraits of crash survivors.
Teaming up with the New Zealand Transport Agency, Clemenger BBDO Wellington created a series of powerful portraits named Belted Survivors. It’s followed by stories from the people who wouldn’t be here if there weren’t for a seatbelt.