For several years Canon had a love hate relationship with mirrorless technology. They did not want to hurt their DSLR sales so they did not release anything good. On the other hand, they could not avoid the future. This led to the weird M line, which was better as an aesthetic piece than as a camera (especially competing with Fuji and Sony who have awesome mirrorless systems).

This is changing today with the introduction of Canon’s EOS M5. This new mirrorless will make its debut in photokina next week (we will share constant photokina updates here). Unlike the previous Canon M’s the EOS M5 feels like a real jump into the mirrorless wars. (And Canon had 4 preceding models so far, which no one tool seriously). The camera will start selling in November and price shall be $979.

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