I’m not sure how I feel about this one yet. On the one hand, it’s pretty cool and interesting. A new take on the tech that could be very useful to a lot of people – especially sports goers, if Canon’s promo video is anything to go by. But on the other, it’s pretty weird. Is it just a gimmick that’s going to disappear in a year like Nikon’s failed interpretation of 360° and action cameras?

It’s called the Canon PowerShot Zoom and the concept is actually pretty cool and looks a bit like a director’s lens. Except, instead of having an optical viewfinder and a lens mount it’s got an electronic viewfinder, it shoots photos and video and has a built-in lens that offers the equivalent field of view up to that of a 400mm telephoto lens on full-frame.

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