This summer, Canon turned to crowdfunding in an attempt to launch Canon IVY REC, a tiny clippable action camera. After a successful IndieGoGo campaign, Canon is now making IVY REC publicly available. This little action cam is made to go anywhere with you and shoot in harsh conditions, and it could hopefully succeed where Nikon KeyMission failed.
This is a little strange. Canon appears to be going the crowdfunding route with their new IVY REC camera. It’s the one they showed off at CP+ 2019 earlier this year that is rumoured to be one of three new cameras aimed at the younger generation scheduled for release this year. But instead of doing what they usually do and just announcing and releasing a product, they’re going to Indiegogo.
The popularity of small instant prints is back on the rise. And it’s rising at a pretty surprising rate. New instant cameras have come out to satisfy this trend, such as the Fuji Instax, and even Polaroid is launching new ones. But with more people than ever shooting snaps with their phones, small instant mobile photo printers seems to be where it’s at.
With that in mind, Canon has now launched the Ivy. It’s a mini photo printer, not much bigger than a smartphone, which makes 3×2 prints from your mobile device. It’s available in several colours, works with both iOS and Android, and doesn’t use any ink.