In 2010, photographer and filmmaker Ivo Nörenberg approached Canon with a request for an “impossible” lens. He needed a long zoom 4K Super 35mm lens, designed for needs of wildlife video production. Canon said “challenge accepted,” and the  CINE-SERVO 50-1000mm T5.0-8.9 was born.

Narrated by Canon’s Larry Thorpe, this video outlines the specs of this $70K lens, but also shows Nörenberg thoughts about it, as well the results it lets him achieve.

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